Last but not least important, you also need to read and learn about RevenueMetrics. How much revenue and net profit did your start up produce? And how much revenue per user? These are all the questions that we have prepared the answers for in this article. Customer Lifetime Value Theory The customer lifetime value…

Referral metrics show whether or not users are willing to refer a product. Net Promoter Score Theory An indicator for customer loyalty is NPS which can be assessed by asking customers how likely they are to recommend your product (Datarockets, 2019). Moreover, your level of customer happiness acts as a good indicator for churn…

“Usually you can see a nice correlation. If usage drops the willingness to pay goes down and people are likely to churn.” (Markus Lang) Our next metric that we will cover is retention metrics. Retention metrics is the one that gives an indication of the quality of growth. Customer retention rate Theory Indicated as…

Next one that we will cover for you is activation metrics. Activation metrics indicate the value of your product and how willing customers are to use and ultimately pay for it. Activation rate Theory This metric shows you at which rate you convert acquired customers to active customers. An event for becoming an…

Deciding to look at your metrics and to measure what you are doing is your first step towards a data-driven way of working so congratulations! One of the metrics that helps us look at the pace in which a business is growing is acquisition metrics. On-Page Events Theory Signups, downloads, page views and…

“The North Star Metric is the single metric that best captures the core value that your product delivers to customers” (Sean Ellis) We are starting with the first metrics in our guide: The North Star Metric. Do you know what it is and what it represents? …

“If you cannot measure it you cannot improve it” (Lord Kelvin) — Why Metrics Matter Over the last few years, a culture has emerged which values growth above everything else. This is especially true for startups in the US. Fundamentals such as a profitable business model and achieving product-market fit have been neglected. While the goal for many startups is to present promising metrics early…

Every year the tech world unites at CES to launch new products and showcase cutting-edge technology. Parkbob Founder and CEO Christian Adelsberger, who attended for the first time, tells us about the reaction around Parkbob’s big announcement and his overall impressions. Christian, you visited the world’s largest consumer technology fair…